USE-CASE – Toyota & Lexus – pioneers in cars and… data
Data Quality Strategy as business priority in an evolving environment
TOYOTA & LEXUS – THE EXPECTATIONS
To support the many business challenges, both leading car brands rely heavily on personal data.
Use of all available data throughout Toyota’s business processes
Data quality, from data entry all the way through its lifecycle
A single customer view, across multiple sources
Showroom visits & offers, website requests (test drives, appointments, newsletters), the Brussels Motor Show, sales orders, etc.
Guaranteed data correctness at all times
Real-time availability of data validation & unification
High quality, reliable and real-time services to unify and transform data
‘Toyota continuously invests in a strong, future proof Data Quality Strategy, within the applicable legal framework, to navigate our brands ever changing business challenges. Toyota Belgium has been counting on Black Tiger Belgium’s data expertise for more than 20 years, and continues to do so, as an integral part of our Data Quality Strategy.’
THE FINAL OBJECTIVE? CUSTOMER SATISFACTION!
‘Ultimately it is our prospects and customers that benefit from our unrelenting focus on data quality, as they will be communicated to in a correct, unified and swift way. We eliminate customer frustration as much as possible, e.g. by not having to request their information over and over again in all different contacts they have with Toyota Belgium. The data is readily available when required to create a great customer journey.’
BLACK TIGER’S SOLUTION FOR TOYOTA & LEXUS
Set of high performing data quality tools, tailored to the specific needs
Real time support
Normalization of addresses at input
Real-time validation of new records at data entry
Support to build and sustain a single customer view using the Black Tiger Belgium unique individual keys
Recurrent information about address changes on the existing client database