The 360° customer view AND the 360° product view at the service of customer relations
Knowing all the points of contact the customer has with the brand: products purchased, dealerships visited, repairs carried out, …
Track the entire life cycle of the vehicle: date of resale of the vehicle, tracking of owners, workshop visits, …
Manage marketing and sales campaigns on behalf of dealers at local and national level
Ensuring the GDPR compliance of all campaigns carried out with clients and prospects
“When the customer comes into my dealership, I want to know everything immediately: which motorcycle/car he/she has, what he/she has been through in the workshop, what repairs have been done, on what date and for what amount.
“I want to offer targeted operations to my customers. To do this, I need to know their vehicle, but also the one they have had before, the frequency of maintenance and the accessories they have purchased. All this is essential for me.
FINAL CLIENT OBJECTIVE
In an ultra-competitive, low-growth market, the objective is to win market share from competitors and to retain customers through a very good knowledge of their relationship with the brand
Ingestion of non-standardised flows from 400 different dealerships
Dematerialisation of all receipts and invoices for all the brand’s customers
360° view of the customer with all points of interaction with the brand
360° view of the vehicle with all owners, all workshop passages
Activation of marketing campaigns at national and local level