data management for e-commerce
Fashion retailer chooses Black Tiger solution to manage its data
OUR CLIENT
- MULTIBRAND FASHION BOUTIQUE
- BUSINESS MODEL BASED ON ECOMMERCE SALES
- GROWING 7% IN YEAR TO YEAR PERSPECTIVE
- HIGH VOLUME OF TRANSACTIONAL AND CONSUMER DATA
- ADVANCED LOYALTY MECHANICS
KEY NEEDS AND EXPECTATIONS:
Unifying data from various systems: keep track of transactional and marketing data
Enabling execution of various type of marketing automation campaigns and loyalty mechanics
Ability to keep track of the consumer behaviour and actions in order to create automated, complex reporting
“We are growing at the great speed, which makes us very happy, but it also makes us deal with higher amount of data. Turned out that some of our processes were pretty ineffective, therefore we decided to look for the solution which will help us to deal with it.“
Black Tiger delivered Master Data Platform in order to enable smooth execution of business functions:
Collection and unification of various type of data including transactional, consumer, product data.
Easy implementation and full compatibility with external systems of the client
Real-time data quality for consumers in various countries
Embedded reporting dashboards to enable real-time analytics
Privacy and regulatory module to ensure full compliance
Scalability over time, growing with the business
“Black Tiger is a modular platform that allows us to connect our data from various sources, so it allows to answer needs of our growing business”