Predictive modeling, based on an Analytical Single View
Generating a single analytical view for a renowned online bank
Black Tiger Belgium created an Analytical Single View that provides a 360° view on the customers of the bank. All available sources of information have been gathered and aggregated at an individual level.
Black Tiger Belgium also set up a predictive modeling environment on the bank premises. Various models have been created by Black Tiger Belgium consultants in association with analysts of the bank. The bank uses our predictive models to predict cross-selling, up-selling and churn on flagship products.
Every month, the analytical single view is automatically updated on a server of the bank, all the models scores are refreshed and a quality report is generated to control the input data quality and the potential obsolescence of the models. Subsequently, the models probabilities are automatically exported to the campaign selection environment.