Creation of 360 consumer and product view in automotive industry
Data unification from offline and online sources
CUSTOMER CHALLENGES:
How to keep track of every interaction of the client with the brand?
Need to consolidate data from many touchpoints: various dealerships, car services, etc.
How to follow entire lifecycle of the single vehicle?
Regardless of ownership to be aware of the full history of a car, such as owners identification, workshops visits.
How to manage marketing and sales campaign on behalf of many dealers?
Introduction of personalized and geo-targeted marketing in full GDPR compliance
“When customer comes into my dealership, I would like to have quick access to information: details of the vehicle, history of repairs, information on additional features. It has a direct impact on the .”
Black Tiger delivered complete Data Quality solution, meeting the needs of the client, guaranteeing best-in-class quality and simplicity of implementation:
Implementation in 9 countries in Europe, North America and Asia
Easy implementation and full compatibility with systems of the client
Autocomplete functionality enabling real-time validation
AI algorithms supported by reference data
Fast and simple implementation of the solution
Scalability over time, depending from business needs of the client
“Black Tiger is a modular platform that allows for great flexibility in installation but also scalability over time, so it continues to answer our evolving business needs.
Solution is based on well-developed artificial intelligence algorithms that are supported by qualified references, hence the importance of this solution for us.”